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Problems I solve….
Revenue problems: I address the challenge every business faces…generating demand and turning it into revenue. This involves creating strategies and programs that bring new customers in, ensuring there’s a steady flow of fresh growth. Key focus areas:
Acquisition Strategy: Designing campaigns and offers that attract the right customers, not just any customers.
Targeting & Segmentation: Identifying high-value segments and tailoring messaging so new customers feel like the brand is speaking directly to them.
Conversion Optimization: Making sure prospects don’t just show up, but convert—whether that’s through pricing structures, onboarding experiences, or streamlined digital journeys.
Revenue Acceleration: Balancing short-term promotional wins with long-term brand growth so acquisition fuels a sustainable business.
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Units problems: Plugging leaks is the second problem and is equally critical by protecting the revenue already won. Too many businesses over-invest in acquisition and lose customers just as quickly because they haven’t fixed the leaks. Key focus areas:
Onboarding & Early Engagement: Ensuring new customers see value quickly, so they stick.
Lifecycle Marketing & Retention Programs: Building journeys that re-engage customers at the right moments to reduce churn.
Loyalty & Value Expansion: Encouraging customers not only to stay but to deepen their relationship—renewing, upgrading, or adding on.
Churn Prevention: Identifying warning signals and using interventions to prevent attrition before it happens.
Customer Experience Alignment: Making sure the brand delivers consistently, so satisfaction turns into advocacy.
